Why Women, Why India?
India’s current annual growth is at an average of 7-9% since the last decennia. It is expected that India will follow this line to develop further as one of the largest economies in the near future. At the same time, the country faces enormous challenges with more than 70% of the population that lives under the poverty line. However, the positive side to these facts are that India also witnesses a strong entrepreneurial spirit. The Indian Women are often very resourceful and given the chance strive to achieve betterment by creativity, drive and ambition.
New Yardsticks® is a linking pin that strives towards accomplishing goals that underline the entrepreneurial spirit of these woman.
Active participation at a local level is essential. The WORK+SHELTER business model is an illustration of how New Yardsticks is participating at this moment. WORK+SHELTER is a safe space where Indian women with economical and social needs come to work and live. The women enter a paid training program where they are taught the skills to create high-quality products for the export market. The only entry prerequisite required is the assessment of the economic need. Giving this opportunity is a way of directly alleviating poverty at the grassroots level.
More information can be found on the website of WORK+SHELTER.