New Yardsticks® serves two main categories of stakeholders:
- (Non-)Governmental and Corporate organizations in the Netherlands that already participate in, or intend to start with, social-development projects relating to alleviating poverty in India. These companies have often underlined their Social Responsibility strategy and are very willing to operate and collaborate with partners by selecting the appropriate projects and working on them to gain sustainable changes to alleviate poverty.
- Marginalized people, especially women, who can be encouraged to participate in projects in order to better their own and their children’s lives. The formal education level of these people is often very basic but they strive to be given an opportunity to improve their lives. New Yardsticks® provides these opportunities in collaboration with other partners.
This holistic approach from the Top-down and Bottom-up method enables New Yardsticks® to help achieve successful gains for Corporate Clients and (Non)-Governmental organizations on the one hand and to ensure a sustainable development and improvement for destitute people on the other hand.